Wipro Unza: Bio Essence
Overview:
A refresh brand content and narrative that speaks directly to Gen-Z and younger millennials — an audience that values authenticity, transparency, and real results.
Our approach was to move beyond tactical skincare messaging and build a story rooted in a cultural insight: the “no-filter” look is the new mark of beauty. This generation instantly recognises — and rejects — artificial filters. With that truth, we crafted a visually striking and emotionally resonant content direction that positions Bio-Essence BioBright Sakura as the product that gives skin a naturally bright, radiant, glowy finish — no digital enhancement needed.
Through trend-driven storytelling, vibrant aesthetics, and narrative cues pulled from Gen-Z behaviour, we created a brand experience that feels modern, relevant, and culturally on point.
Results:
The refreshed brand content showcases Bio-Essence in a way that feels authentically aligned with Gen-Z and younger millennial expectations. The “no-filter glow” narrative strengthened product relevance, improved emotional resonance, and modernised the brand’s visual language.
The new story elevated BioBright Sakura as a glow-first skincare essential, reinforced trust through authenticity, and created content that is both visually captivating and meaningfully connected to real consumer behaviour. The project successfully positions Bio-Essence as a brand that understands — and speaks the language of — today’s beauty generation.