Brand Rebranding

KEB Group, a long-established property developer embarked on a major transformation to align its business with the rising expectations of sustainability, responsibility, and future-focused growth. The company needed more than a refreshed visual identity — it needed a new narrative, one that positioned KEB not only as a technical leader but also as a responsible, resilient organisation committed to long-term impact.

TMR ASIA was engaged to lead the full ESG rebranding exercise:
from narrative development, brand messaging, visual identity refinement, to crafting a unified ESG story that could resonate with stakeholders, partners, and the customers.

Our mission was to articulate who KEB is becoming, not just who they have been.