Jack’n Jill Roller Coaster
Overview:
A brand content piece that speaks directly to Gen-Z and younger millennials — an audience that craves entertainment, relatability, and visual energy. Instead of relying on tactical product messaging, we built a narrative rooted in culture, movement, and emotion.
Our idea tapped into a core insight: this generation gravitates toward stories that feel fun, fast, and expressive.
So we brought their world to life through vibrant animation, playful pacing, and a storyline built around a simple yet powerful premise: Keep on rolling.
Through dynamic visuals and animated storytelling, we amplified the spirit of Roller Coaster — the snack that fuels fun, spontaneity, and youthful momentum. The content celebrated the joy of snacking while connecting with the audience in a way that feels modern, energetic, and unmistakably Gen-Z.
Results:
The final content piece delivered a fresh and culturally relevant expression of Jack ’n Jill Roller Coaster. The animated narrative captured the playful energy of the brand, reinforcing product enjoyment while delivering a story that Gen-Z finds engaging and share-worthy.
The new approach strengthened brand affinity, refreshed Roller Coaster’s visual identity for a younger audience, and positioned the snack as a fun, expressive companion to everyday moments. By merging storytelling with youthful animation, the project successfully reintroduced Roller Coaster as a snack that inspires you to keep rolling — no matter the moment.